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Hotel Concorde Fiera - Surroundings

Alfa Romeo Museum
15 Oct

Alfa Romeo Museum

Alfa Romeo Museum is reborn and is now even more prestigious than it was before.
The historic museum at Arese has changed its look and is reopening to the public with a completely restyled structure, one which is innovative and mirrors the distinctive DNA of Alfa Romeo.
Six levels of history create a link between the past, present and future to tell the story and exploits of this remarkable brand: its cars, its technology, its style.

The Museum

Six touchscreens are there for you to explore a large, constantly updated, archive and discover the stories behind the cars, the characters and the victories of the famous brand.
Detailed texts, factsheets, photo galleries, anecdotes and curiosities. Everything at your fingertips, thanks to a user-friendly interactive system, a window on the history of Alfa Romeo.

Lines that changed the way we imagine car design. Cars and drivers who dictated the pace of the competition on the track, in the technologies that redefined the standards of innovation.

Alfa Romeo with a sporting heart. A legend of men, cars, victories and technology. A history marked by glorious moments, but also by dark episodes that the cruelty of the track teaches us.
An epic tale, written on the tarmac of circuits all around the world.


To celebrate the pride in its own history the idea of creating a museum came from Orazio Satta Puliga, head of design in the years following World War II. The proposal was accepted by President Joseph Luraghi, to whom we owe the creation of the centre at Arese, near Alfa Romeo’s headquarters. Meanwhile, Luigi Fusi, a car designer of many years’ service and experience, began collecting, sorting and organising fragments of history. And restoring cars and writing captions. And so the exhibition project came finally to life.


Opened in 1976 with entry only by appointment, the museum, following the closing of the car production site and the consequent loss of the headquarters at Arese, was closed in 2009. Today, the future of the brand starts again from Arese, in a site that is even bigger, more modern and more glamorous and stylish.

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